I AM...
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I AM is a creative studio devoted to sharing the power of immersive performance and redefining the exchange between audience and performer. Using multi-sensory forms of expression and passionate interactions, I AM builds unique experiences that inspire people to travel outside the box. I AM’s immersive concepts invite guests to experience the communicative force of the body; the nuanced truths that surface from artistic expression; and the ability of art to connect strangers in an intimate, present way.

I AM was born in Hong Kong and now based in New York City with projects all over the globe. Championed by the American director and performer, Kate March, and growing with a team of talented artists and creative visionaries, I AM continues to inspire and wow international audiences with imaginative dining and conceptual experiences combining dance, live art, and the dining experience. I AM performs across the world for incredibly diverse audiences in places like Hong Kong, Mainland China, Singapore, the Maldives, Thailand, Australia, Tokyo, Mumbai, London, Miami, and New York.

​In addition to original and innovative productions for the public, I AM assists brands, restaurants, hotels, and fashion designers in expressing their unique identity with conceptual creations. From fusing dining with live performance to providing innovative entertainment for special events,
​​I AM ensures the creative direction and journey with every project is rooted in artistic integrity. We devote ourselves to the beautiful chaos of creative process; the compelling spontaneity of live performance; and the passion of raw expression.

Under the roof of MARCH Art House, I AM is on the cutting edge of creating the most innovative and emotional immersive dining and immersive concepts.

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